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Ipsos Experts Win Canadian Research Insights Council’s (CRIC) Excellence Awards in 2026

Ipsos Canada shines at the 2026 CRIC Conference with workshops, awards, and impactful collaborations!

06.16.26

Advertising Publication

Misfits Stories: The Power of Storytelling in Creative Effectiveness

Stop selling. Start storytelling.

02.23.26

Advertising Publication

From Noise to Noteworthy

Learn more about the concept of “memorable attention” – the ability of brands to not only capture attention effectively but also ensure retention and brand recognition.

01.28.26

Media Publication

Campaign Effectiveness Ignited

Unlocking cross-media synergy with TV and social media

10.08.25

Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.

04.25.25

Brands Publication

Keeping Beauty Real: Dove’s Commitment to Real Beauty

We evaluated this campaign using Ipsos’ best-in-class creative testing approach, Creative|Spark, which includes our Diversity, Equity, and Inclusion (DEI) and Social Power metrics. Here are the results.

11.07.24

Media Publication

The Power of the ESG x Brand Collaboration

Read more about how ESG activities can work in service of the brand to strengthen brand equity.

04.08.24

Advertising Publication

Unlocking the creative potential of out-of-home advertising

OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.

02.20.24