Media

Stop selling. Start storytelling.

Learn more about the concept of “memorable attention” – the ability of brands to not only capture attention effectively but also ensure retention and brand recognition.

We evaluated this campaign using Ipsos’ best-in-class creative testing approach, Creative|Spark, which includes our Diversity, Equity, and Inclusion (DEI) and Social Power metrics. Here are the results.

Read more about how ESG activities can work in service of the brand to strengthen brand equity.

Canadians' Trust in Traditional News Increases to 63%, But They Have Worries about Loss of Local News and Use of AI in the Newsroom

Listen in as we share insights exploring how brands can maximize the impact of sustainability communications.

Check out Lesson #1: Branding Better for More Wins More Often

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.

[VIDEO INTERVIEWS] Hear directly from the CMOs of Canada’s most influential brands of 2022.