[WEBINAR] Creativity Over Clicks: Insights from our Retail Media Report

Retail media has evolved from a performance channel into a powerful environment for building brands. More than one in five new advertising dollars is now flowing into retail media, yet an emphasis on clicks and short-term conversion can overlook the role of creativity in generating demand and strengthening long-term brand equity.

Join us for a forward-looking insights session on reclaiming retail media as a powerful brand-building channel. Drawing on Ipsos research and creative effectiveness expertise, we will provide a Canadian perspective on how advertisers can balance immediate commercial outcomes with the distinctive, memorable communications required to create sustained growth. Attendees will hear more about:

• Creativity Beyond the Click: Why retail media effectiveness should be measured through its ability to build mental availability, brand equity, and future demand, not solely immediate response.
• Converting the Undecided: How high-quality creative can influence shoppers who have not yet made a brand choice and help brands win consideration closer to the moment of purchase.
• Balancing Brand and Performance: How marketers can connect short-term activation with upper-funnel objectives to realize the full value of their retail media investments.
• Designing for the Retail Environment: The creative principles that help brands capture attention, communicate distinctively, and remain recognizable across increasingly complex commerce touchpoints.
• The Canadian Opportunity: What these findings mean for Canadian advertisers and retail media networks as they develop more mature, effective, and mutually valuable approaches to brand building.