Pride 2022 Social Listening Insights

Live events had been on hiatus since the pandemic took over in 2020. This month, Pride 2022’s impact was twofold, with pent up desire to: celebrate the LGBTQ+ community and being together again in-person.

People were ready to get back to celebrating Pride at levels not seen since the before earliest days of the Covid-19 pandemic, as evidenced by the volume of recent social conversation:

The anticipation and build-up to live pride events, such as the world-renowned Toronto Pride Parade (amongst others), was clearly seen through social hashtag properties association in the online discussion around the event:

The focus of the parade this year was around celebrating the community in-person and re-discovering one’s place within that community. After two years of absence, there is jubilation from people looking to connect.

Social conversation tells us there is happiness in being in-person with those people identify with, and around the idea that people are in a place that they can learn and grow within the LGBTQ+ community.

Pride represents a time for people within ALL communities to celebrate solidarity, collectivity, and identity as well as resistance to discrimination and violence. With the pandemic at its end it’s a wonderful time to once against interact with the LGBTQ+ community in-person through celebration and learn more – regardless of how one identifies. It is also important to remember that rejoicing LGBTQ+ shouldn’t be limited to one event – or even one month of the year. Love (always) wins.