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Social Listening

ESOMAR | Ipsos
Online Research Publication

Ipsos Answers Esomar’s Questions to help online research buyers

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
Social Listening Publication

How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'

A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
New research: decoding internet fashion aesthetics
Social Listening Publication

New research: decoding internet fashion aesthetics

Synthesio experts explore 20 fashion aesthetics from apps like TikTok and Instagram

How to Spot Unexpected Competitors and Brand Growth Opportunities
Social Listening Webinar

[WEBINAR] How to Spot Unexpected Competitors and Brand Growth Opportunities

Join us on February 28 to hear tips for how to spot competitors, consumer signals, and commercial opportunities through the lens of social data.
digital survey automation
Social Listening Publication

Researchers will move faster in 2023 with digital survey automation

How DIY surveys are delivering faster, more cost-effective consumer insights.
Social media users’ 2023 resolutions: health and finances first
Social Listening Publication

Social media users’ 2023 resolutions: health and finances first

New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
Ipsos | Social Intelligence | Consumers | Myths
Social Listening Publication

The myths and realities of social intelligence and analytics

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
Shopper Publication

Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
Climate Change: How the Conversation Is Heating Up on Social Media
Social Listening Publication

Climate Change: How the Conversation Is Heating Up on Social Media

A new Synthesio report analyzes climate change conversations around the globe
Truth & Reconciliation 2022: Learning With The Past
Social Listening Publication

Truth & Reconciliation 2022: Learning With The Past

By and large, Canadians focused their social discussion of “Truth and Reconciliation” around remembrance, reconciliation and recognition of the vibrancy of the indigenous community.
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