In this paper, we share data from our 2020 Anholt-Ipsos Nation Brands Index (NBI) which show that global citizens prioritize protecting the environment and natural resources (36%) as the top issue they would like addressed. Countries interested in driving improved reputation will recognize the insights in our study offer opportunities to lead by example and address these key issues of concern, demonstrating the ways in which they are working to protect and preserve the environment, provide food security, and promote human rights.
An annual tracker since 2008, NBI has been providing nations with an in-depth understanding of their reputation and provides insights necessary for countries to proactively manage standing in the world. Since 2014, the NBI program has started exploring the issues that global citizens want the world to prioritize. Download our paper to access this data segmented both by top issues, and by regions.
Looking ahead, the upcoming 2021 NBI program will explore whether these issue priorities have shifted, and to what extent countries are recognized for addressing these issues.