When the political and social become business

Explore our latest trends report to find out who’s most socially engaged, and what it means for government and business.

The author(s)

  • Mike Colledge President, Ipsos Public Affairs Canada
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In Canada (and worldwide) there is a movement toward a more social active and engaged citizenry. In fact, Canada ranks in the top half of countries on social engagement. One-quarter (24%) of Canadian citizens tend to be leading any debates about or trends in social, political or economic issues (“high” on social engagement).

This can be a good sign of a healthy, participatory democracy. But it can also be a challenge leading to socio-political instability and an indication of declining social cohesion.

What does it mean to be socially engaged? Where does Canada rank on the world stage for social engagement? And who’s most active?

Download the latest Ipsos Context Trends Report on Social Engagement in Canada to find out who’s most socially engaged and what it means for government and business.

The author(s)

  • Mike Colledge President, Ipsos Public Affairs Canada

Society