[WEBINAR] Ipsos Global Trends 2026: The Canadian Edition

When the world feels increasingly uncertain, people don’t simply retreat. They adapt — looking for greater control, reassurance and reasons for optimism.

Economic uncertainty. Geopolitical instability. Rapid advances in AI. Growing questions about whether institutions can deliver. The forces reshaping the world are becoming more complex — but so are the ways people are responding to them.

Drawing on new Ipsos Global Trends 2026 data, this session will explore how attitudes and values are shifting around the world — and what those shifts tell us about the choices people are making today and the future they are preparing for. For Canadians, those global forces intersect with a distinct set of pressures and priorities.

Join us to hear where Canada is moving with the world, where Canadians are charting a different course, and what the changes could mean for organizations, brands and leaders. Attendees will also hear more about:

• Our search for silver linings: How people are responding to uncertainty by seeking greater agency, security and optimism — and why living for today is increasingly competing with preparing for tomorrow.
• The AI push and pull: As AI becomes embedded in everyday life, where enthusiasm is growing, where resistance remains, and what that tension tells us about the pace of adoption.
• A changing relationship with institutions: What shifting expectations of government, business and other institutions reveal about trust, self-reliance and who people expect to solve society’s biggest challenges.
• Values on the move: Where we’re seeing some of the most significant changes across the nine Ipsos Global Trends — from attitudes toward climate and resilience to materialism, wellbeing and nostalgia.

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