Themes from the data are:
- Seven-in-ten Canadians believe that the average person in the country lives in their own “bubble” on the internet, but only three-in-ten believe this about themselves.
- Canadians lack confidence that the average person can tell real news from fake news, but they are significantly more confident in their own abilities to do so. Men are particularly confident in their ability to spot fake news.
- Half of Canadians say they have seen fake news stories, significantly lower compared to the US and most other countries.
- Canadians blame personal bias, politicians, and the media/social media for misperceptions.
- A majority of Canadians believe that the average person trusts politicians less today than in the past, driven by a belief that lying in politics and the media is more prevalent today; Americans significantly more skeptical than Canadians.
Public Perspectives, by Ipsos, offers expert commentary on both Canadian and global public opinion across a variety of topics. Register here to receive our free monthly email alert
[WEBINAR] The Future of Beauty: Thriving Across the Consumer Decision Journey
The Beauty industry is now more fragmented and disrupted than ever in history. Beauty companies are challenged to stay ahead and lead the trends, as well to best predict whether or not they’ve developed the next biggest innovation.