The Ipsos Global Reputation Monitor

Reputation, Resilliency, and Results: Using Trust to Unlock the Value of Reputation

The Ipsos Global Reputation Monitor

The Ipsos Global Reputation Centre recently undertook a massive online study of the reputation of more than 100 of the world’s largest companies to examine the factors that contribute to reputational success and resiliency in the face of crisis. The research ranks companies into trust tiers, and explores what makes companies in the top trust tier different, trust differences in the U.S. vs other countries, the impact of trust on resiliency in the face of crisis, and the inter-relationship between trust and CSR on a company’s core business performance.