Online Research


Market Research Publication

The role of Multifactor Authentication in reliable research

Maintaining high-quality panels is a crucial aspect of market research, as it directly impacts the reliability and accuracy of insights. See how Ipsos is taking proactive measures to uphold research standards.

Americans (24%) More Likely Than Canadians (17%) to Invest in Bitcoin as a Short-Term Speculative Investment

Canadians Also More Reluctant to use Bitcoin or Purchase Goods or Services
Online Research Publication

Ipsos Answers ESOMAR’s Questions to help online research buyers

The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.

[RECORDED WEBINAR] The Role of Research in Solving Real-World Problems

Ipsos’ experts from Canada and other countries will highlight real-world, short sharp examples of how research can be used to deliver tangible improvements for governments, organizations and citizens.

Ipsos analysis compares how people in 21 countries feel about themselves

The average score on The Body Shop Global Self Love Index is 53 on a scale of 0-100. See what that means.
Online Research Publication

Mixed Mode Research: Reaching the right people in the right way to get the data you need

An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
Online Research Publication

A New World: Transitioning research online

The decision to move from offline to online research should not be “if”, but when.

Coronavirus outbreak predicted to have an impact on financial markets and the global economy

Half see the virus as a threat to the world and a majority in all countries believe that it will take several months or longer to contain.