There is no free lunch at the all-you-can eat data buffet

The data economy is based on the understanding that consumers will freely share personal data from things like wearable devices.

As more and more people connect to the Internet every day through social media, wearable devices, cars and appliances, they are creating vast amounts of data that is being used to fuel the growth of new and old businesses alike.

In this special written for the Global News, Ipsos' Mike Colledge examines Canadian public opinion towards privacy and data ownership, and what both businesses and government should be cautious of.

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