Public Perspectives: Does Advertising Reflect Reality for Canadians?

This report explores Canadian’s feelings towards advertising and it’s representation (or not) to self-image, gender equality and diversity.

Public Perspectives: Does Advertising Reflect Reality for Canadians?

The author(s)

  • Mike Colledge President, Service Line Lead, Canada, Public Affairs
  • Chris Martyn Chief Research Officer, Canada, Public Affairs
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In this issue of Public Perspectives we examine how Canadians feel about the reality of advertising.

The bottom line? A majority of Canadians say that advertising that reflects gender equality and diversity creates brand positivity and affects purchase intent.

Public Perspectives, by Ipsos, offers expert commentary on both Canadian and global public opinion across a variety of topics. Register here to receive our free monthly email alert.

The author(s)

  • Mike Colledge President, Service Line Lead, Canada, Public Affairs
  • Chris Martyn Chief Research Officer, Canada, Public Affairs

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