The answer? More than twice as many Canadians think that companies should take a public position on social issues than don’t.
And despite debate in the media about which demographic segment is driving support for corporate activism (we’re looking at you, Millennials), the reality is that half or more of all demographic groups (sex, age, region, income) agree that companies should take a public position on social issues.
These results didn’t change when we segmented by customers of major companies – again, half or more of the customers from companies across a variety of sectors – from finance, to telecom, to beer and airlines.
Public Perspectives, by Ipsos, offers expert commentary on both Canadian and global public opinion across a variety of topics. Register here to receive our free monthly email alert.