The answer? More than twice as many Canadians think that companies should take a public position on social issues than don’t.
And despite debate in the media about which demographic segment is driving support for corporate activism (we’re looking at you, Millennials), the reality is that half or more of all demographic groups (sex, age, region, income) agree that companies should take a public position on social issues.
These results didn’t change when we segmented by customers of major companies – again, half or more of the customers from companies across a variety of sectors – from finance, to telecom, to beer and airlines.
Public Perspectives, by Ipsos, offers expert commentary on both Canadian and global public opinion across a variety of topics. Register here to receive our free monthly email alert.
The Future of Work: What Do We Do?
What is the current state of optimism and anxiety as it relates to the future of work? What kinds of differences can we expect from potential winners and losers in the emerging economy? How will the digital economy impact political divisions in democratic societies? To what extent do Canadians expects government to get involved and ensure a smooth transition?
[EVENT] HW Summit
Did you know 2018 is the Canada-China Year of Tourism? This might be good timing in light of world events where the need to embrace trade and relationships with China is becoming more apparent. Combine that with a market segment — the Chinese customer — that is driving demographic change and market growth in Canada and a new marketing eco-system emerges.