Public Perspectives: Should Companies Take a Public Position on Sensitive Social Issues?

This month, we asked Canadians if companies should take a public position on sensitive social issues like racism and sexism.

Public Perspectives: Should Companies Take a Public Position on Sensitive Social Issues?

The author(s)

  • Mike Colledge President, Service Line Lead, Canada, Public Affairs
  • Chris Martyn Chief Research Officer, Canada, Public Affairs
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The answer? More than twice as many Canadians think that companies should take a public position on social issues than don’t.

And despite debate in the media about which demographic segment is driving support for corporate activism (we’re looking at you, Millennials), the reality is that half or more of all demographic groups (sex, age, region, income) agree that companies should take a public position on social issues.

These results didn’t change when we segmented by customers of major companies – again, half or more of the customers from companies across a variety of sectors – from finance, to telecom, to beer and airlines.

Public Perspectives, by Ipsos, offers expert commentary on both Canadian and global public opinion across a variety of topics. Register here to receive our free monthly email alert.

The author(s)

  • Mike Colledge President, Service Line Lead, Canada, Public Affairs
  • Chris Martyn Chief Research Officer, Canada, Public Affairs

Society