[WEBINAR] What You Need to Know About Canada’s Endurance Economy

17 Jun 2026

Online webinar

12pmPT/3pmET (Duration = 60 Minutes)

The affordability challenge isn’t new to your organization, but the Endurance Economy might be. Launched in January 2026 at Ipsos annual Canada Now and Next Symposium and built on more than a decade of national tracking, the Endurance Economy is Ipsos Canada’s evidence-based case for why household financial constraint will define Canadian consumer behaviour for years, not quarters.

Endurance Economy (n.) A period in which households, institutions, and brands operate under sustained pressure (high costs, uncertainty, and slower growth) not as a temporary disruption, but as the defining backdrop for the next decade. A mindset shift from optimism and expansion to coping and adaptation. Shaped by structural forces not an economic cycle, in the Endurance Economy, success is defined less by acceleration and disruption, and more by stability, trust, affordability, and the ability to help people “get through” rather than “get ahead.”

Join us for a webinar presenting the framework and its implications, followed by a roundtable with our Customer Experience, Marketing Strategy, and Public Affairs experts on what this means for customers, brands, and public policy. Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.