In this episode of our The Path Forward webinar series we share tips to manage your corporate reputation during a crisis.
COVID-19 has proven to be both a challenge and an opportunity to the reputation of companies in Canada. The pandemic has shifted Canadians’ expectations of the companies with which they do business, and companies are now forced to examine whether their communications and corporate-social responsibility (CSR) initiatives still resonate with citizen consumers in the context of COVID-19. Drawing upon the findings of this year’s sitting of the global Ipsos Reputation Council involving over 150 senior communicators across 19 countries, as well as Ipsos’ extensive experience in Canada, this on demand webinar examines the impact of COVID-19 on reputation, how communications can hinder or enhance corporate reputation, and what the road ahead looks like for CSR in the COVID-19 era.
Report on Business: Strategies from Canada’s Best B2B Brands
On June 17th, join The Globe and Mail for a virtual event showcasing Report on Business magazine’s first-ever ranking of Canada’s Best B2B Brands —developed in partnership with Ipsos— featuring business leaders sharing strategies to build trust and stand apart from the competition.
[WEBINAR] LGBT+ Pride 2021 Global Survey Insights
Join us for a complimentary webinar featuring new research insights from Ipsos’ LGBT+ Pride 2021 Survey – a global study of nearly 20,000 interviews of adults from 27 countries – and a discussion of their implications by a panel of experts from leading academic, advocacy, and business organizations.