What Canadian Donors Want

Ipsos and AFP share the results of a recent study examining Canadians’ attitudes towards charitable giving

What Canadian Donors Want

The author(s)

  • Diana MacDonald Director, Canada, Ipsos Public Affairs
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For several years IPSOS has conducted research for the Association of Fundraising Professionals through both syndicated research (What Donors Want) and custom research (What Canadian Donors Want). The 2017 What Canadian Donors Want study was designed to measure the following: public confidence in and perceived importance of the role of charitable/non-profit organizations; views of charitable organization management and investment areas; views of volunteerism; ways of being contacted and preferred methods of contact; what motivates Canadians to donate; attitudinal segmentation of Canadian donors; opinions of crowd-funding and social media; and perceptions of the future of charities.

Ipsos - What Canadian donors want

The study is conducted online using the Ipsos proprietary online panel among n=1,500 Canadians aged 18 years and older. While not a random probability sample, a sample of this size has a theoretical margin of error of ± 2.5, 19 times out of 20.

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The author(s)

  • Diana MacDonald Director, Canada, Ipsos Public Affairs

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