Majority (51%) of Canadians Know the Big Mac Jingle

Toronto, ON - The Big Mac has become so well known that a majority (51%) of Canadians know the Big Mac jingle, according to a new Ipsos Reid poll conducted on behalf of McDonald's. In fact, 51% of Canadians can identify "two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun" as the Big Mac jingle from a list of four possibilities by people who have had a Big Mac in the past.

The Big Mac appears to appeal to different people at different times and in different ways. One in three (32%) Canadians `agree' (13% strongly/20% somewhat) that they've had a Big Mac after midnight because of the munchies. One in twenty (5%) Canadians would go so far as to `agree' (1% strongly/4% somewhat) that `having a Big Mac is better than having sex'.

Most Canadians wouldn't be put off if their date took them to McDonald's for a first date. Most (64%) say they'd go out with that person again, just to a different restaurant. Some (7%) men say they'd be so impressed that they'd go back to McDonald's on their second date.

These are some of the findings of an Ipsos Reid poll conducted between July 5 to July 8, on behalf of McDonald's. For this survey, a sample of 2,024 adults from Ipsos' Canadian online panel was interviewed online. Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-2.2 percentage points, 19 times out of 20, of what the results would have been had the entire population of adults in Canada been polled. The margin of error will also impact the population extrapolation such that the numbers are understood to be approximate. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:
Sean Simpson
Senior Research Manager
Ipsos Reid Public Affairs
(416) 572-4474
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

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About Ipsos

Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of e943.7 million ($1.33 billion U.S.). .

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