More Young Canadians See Homeownership as a Good Investment in 2014 (86%, Up 8 Points)
Toronto, ON - According to a new survey conducted by Ipsos Reid on behalf of RBC and their 21st Annual Homeownership Poll, positive sentiment for homeownership among young Canadians has noticeably increased since this time last year.
Nearly nine in ten (86%) young Canadians, ages 25-34, believe that owning a house or condo is a very good investment, up from less about three quarters (78%) who believed this in 2013.
This sentiment has also echoed into buying intention as likelihood to purchase has increased in nearly every region of the country. Interest from the 25-34 age group has increased significantly from one in four (25%) in 2013 to nearly half (41%) of young Canadians in 2014. This change in buying intention points to a new renewed confidence from young buyers who may have felt that buying wasn't an option last year.
While the majority of Canadians (62%), overall, intend to buy a home with their spouse or partner, more than one in four (28%) Canadians intend to buy a home by themselves. Some of the top factors considered by those who intend to buy this year include the stability of their job situation and manageable debt levels. Among those likely to buy a home within the next two years, four in ten will be first time homebuyers.
These are some of the findings of an Ipsos Reid poll conducted on behalf of RBC from February 4th to 14th, 2014. For the survey, a sample of 2,591 adult Canadians was interviewed online via Ipsos's I-Say online panel. The precision of Ipsos online surveys is measured using a Bayesian Credibility Interval. In this case, the survey is considered accurate to within +/- 2.2 percentage points, 19 times out of 20, had all adult Canadians been surveyed. These data were weighted to ensure that the sample's age/sex composition reflects that of the actual Canadian population according to the latest Census information.
For more information on this news release, please contact:
Sean Simpson
Vice President
Ipsos Reid
Public Affairs
(416) 572-4474
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,712,4 million (2 274 M$) in 2013.
