Most (85%) Canadians Believe They Live a Healthy Lifestyle

But Many See Ways of Making Improvements

Toronto, ON - An RBC/Ipsos Reid poll conducted on behalf of RBC Insurance has revealed that most (85%) Canadians believe they live a healthy lifestyle, but that doesn't mean they can't improve. Six in ten (61%) want to exercise more regularly, while others say they are looking to eat more nutritious food (53%), go on a diet or lose weight (34%), or reduce their alcohol consumption (5%). One in five (20%) Canadians admits to smoking on a regular basis, but among those that do, three quarters (72%) suggest that they'd like to stop or reduce the frequency of this habit.

  • Quebecers (90%) are most likely to say they live a healthy lifestyle, followed by those living in Alberta (87%), British Columbia (85%), Ontario (84%), Saskatchewan and Manitoba (83%) and Atlantic Canada (77%).

Generally speaking, women tend to exhibit healthier lifestyle habits than men in many instances:

  • Men (40%) are more likely than women (25%) to say they drink alcohol on a regular basis.
  • One in three men (34%) say they regularly eat unhealthy food, compared to fewer women (27%) who admit the same.
  • Women (38%) are more likely than men (30%) to say that they want to go on a diet or lose weight.

These are the findings of an Ipsos Reid poll conducted on behalf of RBC Insurance from 03/27 to 04/10, 2008. For this survey, a representative randomly selected sample of 2251 Canadian adults was interviewed by telephone. With a sample of this size, the results are considered accurate to within 1772.2 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Canada been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure that the sample's regional and age/sex composition reflects that of the actual Canadian population according to Census data.

For more information on this news release, please contact:
Sean Simpson
Research Manager
Ipsos Reid
Public Affairs
(416) 572-4474
sean.simpson@ipsos.com

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of e927.2 million ($1.27 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

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