Most Canadians (84%) Express Concern For Reducing Non-Industrial Sources Of Greenhouse Gas Emissions

Calgary, AB - According to a new poll conducted by Ipsos Reid, 84% of Canadians are concerned that reductions be made to non-industrial sources of greenhouse emissions (41% are very concerned and 43% are somewhat concerned). Concern is highest among residents of Atlantic Canada, with reported levels of concern (90%) significantly higher than expressed by residents of Saskatchewan and Manitoba (77%) and Alberta (79%) - Canada's largest producer of oil and gas.

When presented with seven non-industrial stakeholders who might potentially be responsible for reducing greenhouse gas emissions, at least two thirds of Canadians indicated that each group bears at least some responsibility for making reductions.

Considering only very responsible ratings, more than one-half of Canadians (52%) feel Automobile Manufacturers are very responsible, deeming Automobile Manufacturers the most responsible stakeholders for reducing non-industrial greenhouse gas emissions. It is interesting that fewer Canadians are willing to place the onus on themselves, with only 39% holding the opinion that Canadian Drivers are very responsible for reducing greenhouse gas emissions. This is on par with the proportion who say Municipal/Local Governments are very responsible (38%).

To a lesser extent, Canadian Consumers (33%), Homeowners (28%), and Agricultural Producers (26%) are also believed to be very responsible for reducing emissions. Public institutions such as schools, hospitals and community centres are believed to be the least responsible of the stakeholders assessed for reducing non-industrial greenhouse gases, with 20% considering them to be very responsible; still, fully two-thirds (66%) consider them to be at least somewhat responsible.

Quebeckers are significantly more likely to say all seven of the non-industrial stakeholder groups are not responsible for reducing greenhouse gas emissions compared with British Columbians, Ontarians and Atlantic Canadians.

Methodology
These are findings of an Ipsos Reid survey fielded from May 24th to 27th, 2007. For the survey, a representative randomly selected sample of 1,000 adult Canadians were interviewed via an on-line survey. With a sample of this size, the aggregate results are considered accurate to within 177 3.1 percentage points, 19 times out of 20, of what they would have been had the entire adult Canadian population been polled. The margin of error will be larger within each sub-grouping of the survey population. These data were weighted to ensure the sample's regional and age/sex composition reflects that of the actual Canadian population according to Census data.

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2006, Ipsos generated global revenues of 857.1 million euros ($1.1 billion USD).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

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