Most Canadians Who Celebrate Plan to Keep the Holidays Low-Key This Year
Toronto, ON, December 1, 2020 – As December approaches, Canadians are coming to terms with the fact that the holidays won’t be the same this year. A new Ipsos poll for Stella Artois finds that the COVID-19 pandemic has made many Canadians reconsider their holiday plans.
Most Canadians - nearly eight in ten (78%) - typically celebrate the holidays. Most of those who do are having to rethink what this year’s celebrations should look like.
Expect smaller gatherings, closer to home: nearly all those who celebrate (86%) say they plan to limit the size or scale of their holiday gatherings this year. At the same time, very few (28%) feel comfortable travelling for the holidays this year, leaving a majority (72%) who think it best to skip the travels this December.
About the Study
These are some of the findings of an Ipsos poll conducted between November 12-13, 2020, on behalf of Stella Artois. For this survey, a sample of 1,000 Canadians aged 18+ was interviewed online. Quotas and weighting were employed to ensure that the sample’s composition reflects that of the Canadian population according to census parameters. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ± 3.5 percentage points, 19 times out of 20, had all Canadians aged 18+ been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Mitra Thompson
Senior Account Manager, Ipsos Public Affairs
+1 514 904 4329
[email protected]
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