The Most Influential Brands in Canada, 2023

Influence isn’t just about commercial success or Grammys — it’s about innovation and impact. When Taylor Swift lost the rights to her albums, she fought for artists’ rights by re-recording them. When her tickets were scalped to the point of inaccessibility, she pushed for reforms with Ticketmaster. And all the while, she’s worked in a broad array of styles, genres, and media to chase her own creative vision.

What Swift and our Most Influential Brands have in common is that they’re nor just selling products: they’re building ecosystems. In an age of hyper-personalized news feeds and political polarization, influential brands are common ground. In uncertain times, they’re a source of certainty for employees, customers, and citizens. Today’s Canadians are presented with a near-infinite variety of choices. But influential brands are the choices they don’t think twice about. That is the power of influence. Ipsos’ 13th annual survey of 6,700 Canadians delves into the forces that shape influence — Trustworthiness, Engagement, Leading Edge, Corporate Citizenship, Presence, Empathy and Utility — which keep brands in the public eye and top of mind across Canada.

In this paper, we summarize and analyze the forces that drive influence, the brands climbing the ranks, and, of course, the brands that made the cut as Most Influential. It's an exclusive look at innovation, trust and impact, from Vancouver to Nova Scotia. It's the story of our times. It’s 2023’s Most Influential Brands.

Want deeper insights and perspectives? Watch highlights from our launch event.