Brand Equity

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence
Brands Publication

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.
From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management
Brand Equity Press release

From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.
DEI Data Summit
Brand Equity Webinar

DEI Data Summit

Join Ipsos’ Grace Tong to hear more about measuring pay equity to take action on structural and implicit bias inside an organization.
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Public Health Event

[WEBINAR] The Path Forward: Canada’s Creative Fightback

Join Ipsos for our sixth in a series of Covid-19 The Path Forward
https://www.ipsos.com/en-ca/knowledge/consumer-shopper/most-influential-brands-canada-2018
Brand Awareness Survey

Ipsos announces eighth annual Top 10 Most Influential Brands in Canada

Google retains top spot for seventh year, rankings shift, and Tim Hortons re-enters Top 10.
Canadian Flag
Brands Survey

Oh Canada! We Buy on Guard for Thee... True Patriot Love in All of Our Canadian Brands

Two in Three (62%) More Likely to Buy Canadian, Compared to A Few Months Ago
Influential Brands Canada 2016
Brand Image Publication

The Most Influential Brands in Canada 2016

Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?