Brand Equity

Context Changes Everything
Brands Publication

Context Changes Everything

Discover why brands win in some moments and lose in others, and the opportunities that traditional category-based tracking might overlook.
[WEBINAR] When Consumers Ask AI, Does Your Brand Show Up?
Artificial Intelligence (AI) Webinar

[WEBINAR] When Consumers Ask AI, Does Your Brand Show Up?

Join us as we demonstrate how brands can identify visibility gaps, compare their presence with competitors, understand the sources shaping AI responses and uncover opportunities to improve their digital content and communications.
[WEBINAR] Creativity Over Clicks: Insights from our Retail Media Report
Advertising Events replay

[WEBINAR] Creativity Over Clicks: Insights from our Retail Media Report

Join us for a forward-looking insights session on reclaiming retail media as a powerful brand-building channel.
DEI Data Summit
Brand Equity Webinar

DEI Data Summit

Join Ipsos’ Grace Tong to hear more about measuring pay equity to take action on structural and implicit bias inside an organization.
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Public Health Event

[WEBINAR] The Path Forward: Canada’s Creative Fightback

Join Ipsos for our sixth in a series of Covid-19 The Path Forward
https://www.ipsos.com/en-ca/knowledge/consumer-shopper/most-influential-brands-canada-2018
Brand Awareness Survey

Ipsos announces eighth annual Top 10 Most Influential Brands in Canada

Google retains top spot for seventh year, rankings shift, and Tim Hortons re-enters Top 10.
Canadian Flag
Brands Survey

Oh Canada! We Buy on Guard for Thee... True Patriot Love in All of Our Canadian Brands

Two in Three (62%) More Likely to Buy Canadian, Compared to A Few Months Ago
Influential Brands Canada 2016
Brand Image Publication

The Most Influential Brands in Canada 2016

Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?