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Society

“Buy Canadian” Movement May Be Here to Stay Among Those Making the Change: 82% Will Continue after Canada-U.S. Crisis is Over

Boomers driving stronger preference for Canadian products and investments.
24 September 2025
Society

Unlock your brand visibility in the AI era with Ipsos Synthesio GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
24 September 2025
Society

Four Weeks In, Climate Change is Fastest-Moving (29%, +4), but Health Care (35%) Still Top Issue to Make a Difference at the Ballot Box

Economic Issues Matter to Many: Tories Seen as Best Party to Deal with Economy (40%, -3) and Taxes (34%, -7), Grits lead on Health Care (32%, -1)
9 October 2019
New Services

Ipsos MMA Announces the Next Generation of Multi-Touch Attribution

Ipsos have successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.
8 October 2019
Society

Singh wins Canadian debate on Twitter

With the English debate concluded, Canadians seem to be tuning in more to the federal election which will be held on October 21.
8 October 2019
Society

Liberals (40%) Lead Conservatives (35%) Among Those Born Outside of Canada

Canadians Prioritize Similar Issues Regardless of Origin; Foreign-Born Canadians More Likely to Choose Economy (29%) as a Top Issue than Those Born in Canada (23%)
8 October 2019
Society

The Inconvenient Truth: Being Around People with Schizophrenia Makes Many Feel Uncomfortable

Majorities Wouldn’t Date (61%) or Know How to Act Around Someone with Schizophrenia (55%)
7 October 2019
Society

Conservatives (34%, -3) Stumble, Tied with Liberals (35%, +1) Ahead of Critical English-Language Debate

Bloc (30%, +9) Rallying in Quebec as Tories (19%, -5) Lose Momentum in wake of first French-Language Debate
7 October 2019
Society

Significant Gender Gap in Voting Intentions Among Younger Canadians; Boomers Vote as Block, Regardless of Gender

Young Women Much More Likely than Young Men to vote NDP; Young Men Much More Likely to Vote Conservative than Young Women
4 October 2019
Society

Bots Activity Stable in Campaign Except for a Spike Around Blackface Scandal

Bot activity on social media during Canada’s election campaign has been stable, except for a spike in activity around the release of pictures of Justin Trudeau in blackface on September 18 and 19.
4 October 2019