News & Events

“Buy Canadian” Movement May Be Here to Stay Among Those Making the Change: 82% Will Continue after Canada-U.S. Crisis is Over

Boomers driving stronger preference for Canadian products and investments.

Unlock your brand visibility in the AI era with Ipsos Synthesio GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.

Most Retired (54%) and Not Yet Retired (78%) Canadians Haven't Determined the Savings Amount Needed to Allow them a Comfortable Retirement

Among Those Who've Determined This Figure, Expected Amount Retired Canadians Need in 2012 Up $8,000 From 2011, While Those Not Yet Retired Anticipate Needing Significantly Less (Down $214,000 from 2011 to 2012)

Majority (54%) of Canadian Dog and Cat Owners Lack Full Comprehension of Pain in Pets Caused by Symptoms of Periodontal Disease

Ipsos Reid Unveils Second Annual Most Influential Brands Study at ICA's FFWD 2013

Study Presents First Foray into Most Influential Brand in the World

Four in Five (84%) of Canadian Parents Believe Technology Allows Families to Be Better Connected

Majority (55%) Think Canadian Families Now Have More Complex Needs When it Comes to Communicating with Loved Ones Compared to Families Three Years Ago

Four in Five General Practitioners (83%) Agree That Patients Would Benefit From More Routine Hepatitis C Screening

Majority of Canadians Incorrectly Believe HIV is More Prevalent than Hep C; Six in Ten GPs Admit they Don't Screen Enough Patients for Hep C

Prиs de 45% des Quйbйcois voyageront cet hiver

Many Canadians Believe Saving For Children's Education (48%) and Caring for Aging Parents (36%) Will Hinder Ability to Save For Retirement

More Canadians Expect Pension Income From Employer in Retirement (24%) Than Actually Have a Defined Benefit (18%) or Contribution (19%) Pension Plan

Majority (52%) of Torontonians Support the Building of a Casino in the City of Toronto, While 42% Oppose and 6% Aren't Sure