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News & Events

Society

“Buy Canadian” Movement May Be Here to Stay Among Those Making the Change: 82% Will Continue after Canada-U.S. Crisis is Over

Boomers driving stronger preference for Canadian products and investments.
24 September 2025
Society

Unlock your brand visibility in the AI era with Ipsos Synthesio GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
24 September 2025
Society

Majority (59%) of Americans, Minority of Canadians (41%) Would Support Their Country Participating in a Pre-Emptive Strike Against Iran's Nuclear-Enrichment Program

Threat of Nuclear-Armed Iran Nears Top of List of 9 Possible Global Threats for Both Americans (#2) and Canadians (#3); Neither Presidential Candidate, Obama (net -6 pts.)/Romney (net -2 pts.), Benefits From Drawing "Redline" For Strike If Iranian Regime Develops Capacity to Build A Nuclear Bomb
15 October 2012
Consumer & Shopper

Three-Quarters (76%) of Americans Have Recycled Everyday, Household Items like Aluminum Cans (76%) or Plastic Bottles (72%), While Less than One-Third Recycle Electronic Items Like Single-Use (31%) or Rechargeable Batteries (26%) and Cell Phones (27%)

Nine in Ten (92%) Americans `Agree', However, That Recycling is Important for the Earth and for Future Generations
12 October 2012
Society

Despite NHL Lockout, Majority (56%) of Hockey Fans Say Hockey Will Still Be a Part of Their Life

Fans Will Get Hockey Fix from Going to Major Junior Games (61%) or Competitive Local Hockey (45%); Most (86%) Canadians Believe Local Hockey Won't Be Affected by the Lockout
10 October 2012
Society

More Canadians (26%, +4 pts) Have No Personal Debt Compared to Last year, Although Those With Debt Are Less Comfortable (40%, -5 pts) and More Anxious (34%, +2pts) With Their Debt Level This Year

Despite This, Majority (58%) of Canadians Are Happy With Their Current Debt Situation
10 October 2012
Society

Dans une situation d'urgence, la majoritй des Canadiens (54 %) utiliseraient des mйdias sociaux, comme Facebook ou Twitter, pour faire savoir а leurs amis et а leur famille qu'ils sont en sйcuritй

Le tiers des Canadiens (35 %) croient que les services d'urgence comme les pompiers ou la police rйpondraient а un appel а l'aide affichй sur des mйdias sociaux
9 October 2012
Society

A Majority (54%) of Canadians Would Use Social Media Channels, Such as Facebook or Twitter to Let Their Friends and Family Know That They are Safe in the Event of an Emergency

One-Third (35%) of Canadians Think That Emergency Services Such as Fire or Police Would Respond to a Request for Help Over Social Media
9 October 2012
Society

Four in Five (84%) Managers and Supervisors Believe It's Part of Their Job to Intervene With Employees Who Are Showing Signs of Depression

One in Three (31%) Have Had Training to Deal with Depressed Employees; Over Six in Ten (63%) Would Like to Receive Better Training
9 October 2012
Society

Uncovering Myths about Breast Cancer: Nearly One Quarter (22%) of Canadian Women Believe Antiperspirant or Deodorant Can Cause Breast Cancer

Women Divided on Whether Mammogram (54%), Checking Own Breasts (34%), Doctor Examination (11%) or Other Method (1%) is Best Way to Check for Breast Cancer
3 October 2012