Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
Print, Radio and TV Continue to Be Big Casualties as Marketers, Agencies Shift Spending to New Frontiers
Half (47%) Says They'd Prefer to Receive Money Over Other Gifts, and More Say They're Likely To Give the Gift of Money to Friends and Family This Year (42%) than Last Year (38%)
Overwhelming majority (94%) Support Provincial Government Legislation on Cell Phone Usage while Driving, Although Some Feel the Government Could Have Gone Further
Approximately 13 million Adult Canadians (54%) say They have a Direct Relative Who Has Served as a Member of the Canadian Forces During a War/Conflict or is Currently Serving in the Canadian Forces
Most (87%) Canadians Prefer to Give Gifts than to Receive (13%), But Men and Women Have a Harder Time Finding the Perfect Gift For Family Members of the Opposite Sex
A 13% Decline in Those Very Concerned Compared to 2003
Nine in Ten (91%) Agree that Pain Has to be Severe before they Consider Staying Home from Work
Country split on whether Canada's head of state should be the Governor General (53%) or the Queen (47%)
