News & Events

Unlock Strategic Advantage with Ipsos' New Insights Agent

Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

Three Quarters (74%) of Ontarians Dining in More Often in Order to Reduce their Expenses

In an Effort to Save Money, Two in Three (64%) Have Been Shopping for Less Expensive Meal Ideas, Turning to Private Labels (62%)

When The Stork Arrives, Finding The Perfect Gift for the Newborn and Parents Poses a Challenge for Many

A Majority (52%) Believe The New Parents `Often' Receive Gifts They Don't Want or Can't Use; Six in Ten (57%) Say They're More Likely to Purchase Gifts that Give to Charity, Even if It Costs More

Three Quarters (76%) Of Retirees Don't Know How Much Money They've Spent During Their First Year of Retirement

Among Those That Do, Nearly One Half (46%) Says it Was More Than Expected

Love at Sea: Eight in Ten (81%) Say a Cruise Ship is a Romantic Place to Take a Vacation

Canadians Give Shrug to Budget, Seen as Benign: 58% Say It's Neither Good Nor Bad, Only 24% Give Thumbs Up

While Government Viewed as Doing What it Takes to Get Economy Back on Track (61%), Only 23% Say Budget Will Help Them Personally, and Only 32% Derive Spending Confidence Majority (53%) Says Big Deficit Shows Government Doesn't Know What It's Doing on Managing Spending

Most (85%) Canadians Believe They Live a Healthy Lifestyle

But Many See Ways of Making Improvements

Canadians to Opposition Parties: Vote For the Budget

Since Budget Vote a Matter of Confidence, Six in ten (57%) Believe Opposition Parties Should Vote For the Harper Budget, Not Against (30%)

Looking Ahead to the Budget, Canadians Most Supportive of Spending Cuts (62%) and Deficits (52%), Not Tax Hikes (18%)

Support for Deficits Up 9 Points, Spending Cuts Down 20 Points Most Canadians Put Faith in Harper Tories to Manage Economy (44%)