2021 Financial Confidence Index

Fifth edition of the IG Financial Confidence Index shows that Canadians are beginning to be more optimistic

The author(s)

  • Sébastien Dallaire Senior Vice President, Canada, Client Org
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Toronto, ON, June 29, 2021 – As Canada slowly begins to emerge from the COVID-19 pandemic, the country overall is becoming more optimistic about their financial situation. In this fifth edition of the Ipsos poll conducted on behalf of IG Wealth Management, Canadians are demonstrating that as a whole, they are beginning to see the proverbial ‘light at the end of the tunnel’.

Younger Canadians, many of whom have struggled financially during the pandemic, are notably feeling much more optimistic about their finances. In particular, this cohort is feeling both more in control of their personal finances and more confident in their ability to manage them. They are also more positive about the Canadian and global economies compared to older Canadians.

While certain segments of the population are feeling more confident, there is no doubt that many are still suffering the economic effects of COVID-19. Among others, women have been disproportionately impacted. Almost one-fifth of Canadian women report that their working hours have been cut during the pandemic and a third say they feel they do not have enough discretionary income.

To see detailed results for this study, please consult the report by clicking the link above or at the bottom of the page.


About this study

Research Methodology — The mid-year 2021 results presented in this summary report are from an Ipsos survey conducted from April 12 to April 19, 2021. A total sample of 2,601 respondents from across Canada participated in the survey. Weighting was applied to the total sample by age, gender, region and education level to ensure that the composition of the final sample is representative of Canada's adult population according to the latest census data from Statistics Canada. Since the online portion of the sample is not considered to be probabilistic, Ipsos cannot apply a margin of error to this survey. The precision of non-probabilistic Ipsos surveys is measured using a credibility interval. The credibility interval for a survey of 2,601 respondents is ±2.3 percentage points, 19 times out of 20. The credibility interval will be wider among subsets of the population. 


For any additional information regarding this study, please contact:

Sébastien Dallaire
General Manager, Ipsos Québec
+1 514 904-4324
[email protected]

For more information about Ipsos, please visit: https://www.ipsos.com/en-ca


About Ipsos

Ipsos is the world’s third-largest market research company, present in 90 markets, and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP


The author(s)

  • Sébastien Dallaire Senior Vice President, Canada, Client Org