Toronto, ON, April 16, 2018 — Many Canadians are still absorbing the full impact of the most recent interest rate hike in January and, with the specter of the Bank of Canada raising interest rates again, later this year, are wary of what another rate increase ahead might bring. According to a new Ipsos poll conducted on behalf of MNP LTD, not only do an increasing number of Canadians (43%) agree (12% strongly/32% somewhat) they’re already feeling the effects of interest rate increases (up 5 points from 38% three months ago and up 8 points from 35% six months ago), but concern about personal finances is on the rise.
Compared to September, more Canadians (51%; +5 pts) fear (17% strongly/34% somewhat) that rising interest rates could impact their ability to repay their debts. One in three (33%) agree (12% strongly/22% somewhat) it could possibly push them closer towards bankruptcy, also up 5 points.
Concern over rising interest rates is being led by Millennials aged 18-34; they are significantly more likely than their older counterparts to have concerns about their ability to repay their debts as a result of a rate hike (61% vs. 53% of Gen X’ers aged 35-54 and 42% of Baby Boomers aged 55+) and about moving towards bankruptcy (45% vs. 35% of Gen X’ers and 23% of Baby Boomers) if interest rates continue to increase.
At the regional level, Albertans (55%) are more likely to say they are already beginning to feel the effects of interest rate increases, followed by residents of Atlantic Canada (51%), Saskatchewan and Manitoba (43%), Ontario (42%), British Columbia (41%), and Quebec (39%). At the same time, Albertans are also the most likely to be concerned with the impact rising interest rates will have on their personal finances including:
• The potential to be in financial trouble if interest rates go up much more: Alberta (52%), Atlantic Canada (46%), Quebec (44%), British Columbia (44%), Saskatchewan and Manitoba (42%), and Ontario (42%);
• Concern that rising interest rates could mean a move towards bankruptcy: Alberta (43%), Atlantic Canada (41%), Saskatchewan and Manitoba (37%), Quebec (35%), British Columbia (30%), and Ontario (29%).
However, looming interest rate hikes may be putting things in perspective, as nearly eight in ten Canadians (78%) agree (30% strongly/48% somewhat) that with interest rates rising, they will be more careful with how they spend their money.
Debt Index Falls to Lowest Point in a Year
After a year of tracking, the fourth MNP Debt Index has resulted in the lowest score yet. The Index has fallen 4 points since December from 100 to 96. Ultimately, the decline is being driven by pessimistic perceptions toward personal finances. In fact, when asked to rate their personal debt situation on a scale from 1 (terrible) to 10 (excellent), nearly two in ten (16%) Canadians describe their debt situation as terrible; rating it a 1, 2 or 3 out of 10. Only 36% of Canadians rate their debt situation as excellent (8, 9, 10), while nearly half (48%) have a more neutral opinion of their personal debt situation, ranking it somewhere between these two extremes.
Regionally, Albertans (20%) are the most likely to rate their personal debt situation as terrible, followed by Saskatchewan and Manitoba (18%), Atlantic Canada (18%), Ontario (16%), British Columbia (16%), and Quebec (13%).
Moreover, nearly half of Canadians (46%, -2pts) are $200 or less away from financial insolvency after paying bill and debt obligations at the end of the month. This includes three in ten (29%) who admit to having no wiggle room after paying their bills every month. While the number of Canadians reporting financial insolvency is virtually unchanged since last quarter, the average amount of money left after paying the bills has not budged; Canadians are left with $640 at month-end, resulting in only a $9.00 increase from December.
Women (50%) are more likely than men (40%) to report being within $200 of financial insolvency. At the regional level, residents of Saskatchewan and Manitoba (52%) are most likely to be within $200 of insolvency, followed by residents of British Columbia (47%), Ontario (46%), Quebec (45%), Atlantic Canada (43%), and Alberta (41%).
With many Canadians living in financial anxiety each month, it’s little surprise that, if faced with a life changing event, less than one in three are confident in their ability to cope financially. As measured by a net score, subtracting those who are confident from those who aren’t, lack of confidence is most prominent if having to cope with unexpected auto repairs or purchase ( -5pts), having an illness and being unable to work for three months ( -3pts), loss of employment ( -3pts), or paying for their own or someone else’s education ( -4pts). Similarly, confidence is on balance if Canadians would need to cope financially with a change in relationship status like a divorce or separation (+1pt), or the death of an immediate family member (+2pts).
Aside from unplanned costs, nearly half (47%, up 4 points in six months) of Canadians do not believe they’ll be able to cover all living expenses in the next 12 months without going into further debt. However, for some, looking to the future offers optimism, with one-third (33%) of Canadians who believe their expected debt situation will become better a year from now and nearly half (47%) say it will improve 5 years from now.
About the Study
These are some of the findings of an Ipsos poll conducted between March 12 and March 16, 2018, on behalf of MNP LTD. For this survey, a sample of 2,001 was interviewed. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ±2.5 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information on this news release, please contact:
Vice President, Canada
Ipsos Public Affairs
+1 416 324-2002
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of Canadian American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, Ipsos Public Affairs is the polling partner for Global News. Internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.
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