Introducing Synthesio’s Trend Discovery Engine: Topic Modeling
Synthesio, an Ipsos company, announces the availability of Topic Modeling on its platform. The AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomena and make trend analysis much easier.
Social media and other online platforms have effectively put consumers in the driver’s seat. Not only do they take to the internet to share brand experiences and unsolicited product feedback, they’re also the ones dictating trends (and even developing product innovations... more on that in our on demand webinar). For marketers and insights pros tasked with tracking consumers, this has increased the pressure to move even faster, anticipate behavior shifts, and spot trend signals as they emerge.
But, this is also where traditional social listening approaches fall short. Though they provide access to a wealth of consumer-generated data, many users complain about the level of effort required to actually find useful insights when they need them. It makes sense, too, given that social listening’s original purpose was tracking consumer responses to a specific campaign, brand, or crisis – not identifying net-new insights and ideas.
To meet our clients’ evolving needs, Synthesio has equipped them with a new tool: Topic Modeling.
Topic Modeling is an artificial intelligence (AI) - powered discovery engine, that automatically scans, categorizes, and visualizes hundreds of thousands of online conversations in only a few clicks using the power of machine learning. Co-built with Ipsos, it productizes over 5 years of research intelligence to turn data into actionable insights. By automatically identifying “clusters” of consumer conversations, Topic Modeling detects relevant themes, uncovers unknown or hidden phenomena, and makes trend analysis easier.
To see how Topic Modeling can help you spot unmet needs, trends, emerging crises, and more join us on July 28 for an exclusive webinar.
You can also set up a demo with one of our sales engineers to see it in action.
About Ipsos
Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 18,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multispecialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.
Our tagline "Game Changers" sums up our ambition to help our 5,000 customers move confidently through a rapidly changing world.
Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
