Ipsos FIVE Food & Beverage Fact: March 2016

Companies across Canada rely on Ipsos FIVE's daily tracking of what individuals eat and drink. Our robust sample detailing the consumption behaviour and attitudes of 20,000 Canadians annually trended over time, coupled with the experience and expertise of the FIVE research team, ensures that key business issues are addressed with actionable insights to help our clients uncover and capitalize on opportunities to grow their businesses.

Recent findings from the study reveal:

One-in-five Canadian adults report beverage consumption motivated by the requirement to aid with digestive health.
Source: Ipsos FIVE; % of Individuals; R12M ending Dec 2015; Index to Total: More than Fair Share>120;

In year over year tracking, both Trailing and Leading Millennials are reducing their meat consumption rates.
Source: Ipsos FIVE; % of Individuals; R12M ending Dec 2015; Index to Total: More than Fair Share>120;

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