Be bold, be creative: do research!

Discover how early communication research enables marketers to make more creative, bolder advertising… faster.

In a digitally disrupted, fragmented world, strong ideas are essential for advertisers to grab attention and grow powerful brands. This requires making bolder creative choices, a brave spark and a bold creative expression that is immediate, strong, and deep, which will reveal the brand’s relevance, to make it unique and distinctive.

Looking at three courageous campaigns, and contextualizing the recent ads by Gillette and Nike, this new paper explores how early creative investigation can nurture ideas into bold, breakthrough creative, accelerate development and drive better business results.

Download

Related news

  • [WEBINAR] Beyond the Screen: Authenticity Among Social Media Influencers
    Brands Webinar

    [WEBINAR] Beyond the Screen: Authenticity Among Social Media Influencers

    Join us to hear more about how Ipsos combines social intelligence from millions of online conversations with rigorous brand health tracking to crack the code on influencer authenticity.
  • CRIC: Depth in the Age of Instant
    Market Research Event

    CRIC: Depth in the Age of Instant

    Ipsos is delighted to be a sponsor of Canada’s only conference dedicated to market and social research insights, the CRIC Conference & Awards Gala is recognized as a premier event that drives research, innovation, and collaboration across a wide range of fields.
  • Most Influential Brands in Canada 2025
    Brands Events replay

    Most Influential Brands in Canada 2025

    Revisit the excitement as Ipsos unveils the results of their 2025 Most Influential Brands study, spotlighting the brands that shaped Canadian culture and consumer behaviour in the past year.