• Ipsos
  • Insights Hub
  • What Segment of Canada’s Burgeoning Non-Meat Protein Market is Driving Growth

What Segment of Canada’s Burgeoning Non-Meat Protein Market is Driving Growth

As Canadians increasingly align their food behaviours to their evolving and expanding healthy eating aspirations, more consumers than ever are opting for non-meat proteins as meat alternatives.

According to Ipsos FIVE, the rising demand for meat substitutes (+4% since 2016) is being driven by consumers increasing desire to add more protein to their diets to augment both satiety and energy levels while being mindful of the impact of their choices on both the environment and animal welfare.

Consider evaluating what segments of Canada’s burgeoning non-meat protein universe are driving growth together with investigating decision-making priorities like health and sustainability to determine how to harness this opportunity for future growth.

Non-Meat Protein Universe Segments
% Occurrences — Vegetarian/Vegan Dishes — All Venues

Chart: Non-meat protein universe segment

Ipsos FIVE’s daily tracking of what individuals eat and drink details the consumption behaviour and attitudes of 20,000 Canadians annually trended over time. Our robust sample, coupled with the experience and expertise of the FIVE Team, ensures that key business issues are addressed with actionable insights to help our clients uncover and capitalize on opportunities to grow their businesses.

The author(s)

  • Kathy Perrotta
    Vice President, Canada, Market Strategy & Understanding – Research

Related news

  • State of the Nation: Heading into the Holiday Season
    Consumers Webinar

    State of the Nation: Heading into the Holiday Season

    We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviours are changing as consumers balance value, confidence, and spending priorities.
  • [WEBINAR] TOAST 2026: Under Pressure - Fewer Fragmented Fought-For
    Consumers Events replay

    [WEBINAR] TOAST 2026: Under Pressure - Fewer, Fragmented, Fought-For

    Join us for a fresh perspective on where future growth may come from and where traditional approaches are increasingly under pressure.
  • NASPL Possible NW
    Consumer Behavior Event

    NASPL Possible NW

    Join Ipsos as we unveil how lotteries are using mystery shopping to unlock revenue hiding in plain sight, with high-performing retailers generating significantly more revenue per square foot through specific, measurable behaviours that any retailer can replicate.