Only One in Three (31%) Western Canadian Growers Follow Recommended Canola Crop Rotation

Two in Five (41%) Don't Switch Their Canola Crop's Herbicide-Tolerant System
Toronto, ON - A study conducted by Ipsos Reid on behalf of BASF reveals that most Western Canadian growers (from Alberta, Saskatchewan, and Manitoba) are not following the industry best practice of growing canola once every four years in a rotation with other crops, with most growing the crop too often.

One in three (31%) of Western growers grow canola once every four (27%) or five (4%) years, compared to two in five (44%) who grow the crop one in every three years, one in four (25%) who grow it every other year, and 1% who grow it every year.

It's also recommended that growers rotate their herbicide-tolerant system, especially if their crop cannot be rotated, but the data also reveal that a sizeable portion of Western growers do not rotate their system. Two in five (41%) growers indicate that they typically don't switch herbicide tolerant systems in their canola crops, with only one in ten (9%) switching systems every time they grow canola. One in three (34%) switch systems every second (14%) or third (20%) round of their canola crop, while one in ten switch every fourth (9%) or fifth (7%) round.

While many don't actually rotate their herbicide-tolerant systems when it comes to their canola crops, a majority think it's an important tool for a number of reasons. These reasons include:

  • Weed resistance management - 89% important (58% very/32% somewhat)
  • Volunteer canola management - 82% important (48% very/35% somewhat)
  • Blackleg management - 67% important (28% very/39% somewhat)
  • Higher quality canola samples/meeting contract soil specs - 61% important (25 very/36% somewhat)

These are some of the findings of an Ipsos Reid poll conducted between October 19th to 25th, 2012 on behalf of BASF. For this survey, a sample of 401 Western Canadian canola farmers from Ipsos' Canadian online panel was interviewed online. To be eligible for the survey, producers in Western Canada had to grow a minimum 2000+ acres of wheat and canola crops combined. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/-5.6 percentage points had all Western Canadian canola growers been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Sean Simpson
Associate Vice President
Ipsos Public Affairs
416.572.4474
[email protected]

Marinus Van Dijk
Senior Vice President
Ipsos Reid
519.780.4801
[email protected]

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,789 billion (2.300 billion USD) in 2012.

Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.

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