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Cross-Border Convictions: Analyzing the Drivers of Buying Canadian
Here’s what we found when using a MAPS Framework for Behavioural Change to examine Canadians’ most recent shopping (and avoidance) behaviours.
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Ask Me Anything: Election 2025 Countdown
Hear Darrell Bricker highlight key insights from recent public opinion and election polling.
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Canadian Perspectives on Energy & Resources in a Shifting Economic Landscape
Revisit our must-attend webinar for a better understanding of the complex interplay between public opinion, energy, resources, and Canada's economic future.
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The Hub Podcast Featuring Darrell Bricker
Listen in as Ipsos’ Global CEO of Public Affairs, Darrell Bricker, joins The Hub’s editor-at-large Sean Speer for a bi-weekly conversation about policy and politics.
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From Retaliation to Renewal: Tariffs are a wake-up call for Canada
Read why an election focused on where we want Canada to be in 2040 might be our way through the tough times ahead.
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Avoiding the Activist Trap in ESG Marketing
Read why companies need to look beyond the loudest voices in the room, move their focus beyond the Activists, and focus on engaging the ‘overlooked middle ground’ in their ESG initiatives.
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Nuanced Nationalism: Buy Canadian By Generation
New findings from Ipsos suggest the "Buy Canadian" movement appears to be led predominantly by Baby Boomer Canadians, at least for now.
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OH CANADA: The embers of Canadian pride have been reignited
Given the current state of Canada-U.S. relations, we leveraged our flagship creative evaluation solution to understand Canadians’ response to a classic advertisement.
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The Most Influential Brands in Canada 2024
Canada’s Top 10 Most Influential Brands climbed the ranks or held onto their positions by shaping the very fabric of Canadian society, from how we communicate and consume media, to how we manage our finances and approach sustainability.