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The Most Influential Brands in Canada, 2020
Google, Amazon, Youtube. These are the top 3, but what about the rest? And what makes the top 10 so awesome?
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Four things marketers need to know as we navigate 2021
Discover research-driven consumer trends that will become the keys to brand success in 2021.
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Virtual’s Long-View Reality: Patient and HCP Engagement
Telemedicine is definitely here to stay, but our recent study may offer clues on its sustaining power.
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Reimagining the Brand Planning Process in Healthcare
We offer tips for how to make annual brand planning both efficient and effective for your brand team.
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Great expectations: Developments and dynamics of a COVID-19 vaccine
The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
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CHATS 2021: Canadians Retreat to At-home Havens
Listen in as we explore shifting patterns and identify new trends in when/where we eat, who we eat with, how we source items and how we prepare what we consume.
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How Brands Can Better Meet Growing Online Shopping Expectations
More than a third of consumers are not comfortable with the safety of in-store holiday shopping
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Safety Sells: Eating In Canada
There are benefits to purposely putting sanitizing activities in full view of customers. Here’s why!
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Will COVID casual become a permanent fashion look?
As the COVID-19 pandemic has accelerated the macro-trend of comfort casual apparel, brands and retailers face a strategic dilemma.