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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
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25% of Canadians Say Financial Advice From Older Generations is Irrelevant, Increasing to One Third for Gen Z
Seven in Ten Canadians Say Their Personality Influences How They Manage and Invest Their Money, with Gen Z (77%) and Millennials (76%) Leading the Charge
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“Buy Canadian” Movement May Be Here to Stay Among Those Making the Change: 82% Will Continue after Canada-U.S. Crisis is Over
Boomers driving stronger preference for Canadian products and investments.
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Despite 84% of Canadians Aged 55+ Recognizing Mental Health Benefits of Pets, just 44% have a furry friend.
For 1 in 5 older adults, age is the hurdle on the path to pet ownership
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[WEBINAR] What the Future: Wellness – Canadian Edition
Wellness isn’t just a healthcare story anymore — it’s a business story.
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Canadians Show Increased Confidence in National Leadership’s Ability to Handle Trump; Notable Resistance to Us Products Continues
Confidence in leaders rises, but economic concerns and U.S. resistance persist.
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Global Study Reveals Shifting Trends in Employee Willingness to Relocate for Work
Ipsos study reveals more employees willing to relocate for employment compared to 2017, US continues to be ranked 1st as the destination of choice, although the appeal has waned
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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Ipsos Wins Canadian Research Insights Council’s 2025 Innovation & Advancement and Business Impact Awards
Ipsos has won two Canadian Research Insights Council’s (CRIC) Excellence Awards in 2025, presented at CRIC’s Annual Conference & Gala event.