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From the Pandemic to the President: 100 Waves of Tracking Consumer Behaviours and Attitudes
This must-see comprehensive 'State-of-the Nation' update highlights what's top-of-mind for consumers today, and the implications for marketers as you continue to navigate an uncertain consumer environment.
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Consumer Confidence Canada: Monthly Update
Take a look at our latest Canadian Consumer Confidence data.
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
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25% of Canadians Say Financial Advice From Older Generations is Irrelevant, Increasing to One Third for Gen Z
Seven in Ten Canadians Say Their Personality Influences How They Manage and Invest Their Money, with Gen Z (77%) and Millennials (76%) Leading the Charge
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[WEBINAR] KEYS: Global Trends - The Uneasy Decade
Join our Keys webinar unveiling the insights of the 9th wave of the Ipsos Global Trends survey
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Global Optimism Declines According to Ipsos Global Trends 9th Edition
Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
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Nearly Four in Ten (36%) Give the Liberal Government a Failing Grade on Dealing with Cost of Living
Canadians See Mixed Performance from Carney Government After 150 Days in Office
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Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
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CMA Awards Gala
Join us at the Gala event, where Ipsos’ Ross Hugessen will serve as a judge for this year’s submissions.
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Nine in Ten (87%) Canadians Are Comfortable Using Technology, But Familiarity With AI Remains Limited
Younger Generations, Including Gen Z (83%) and Millennials (71%), More Likely To Say They Are Familiar with AI