From the Pandemic to the President: 100 Waves of Tracking Consumer Behaviours and Attitudes

Ipsos has been monitoring consumer behaviour and attitudes since 2020 via our syndicated Essentials study which runs in 15 countries. Initially launched as a 'COVID tracker,' the study has evolved to address a host of highly relevant topics important to senior decision makers. Having reached 100 waves of tracking now, we're celebrating the milestone by sharing key insights typically only available to subscribers. In this jam-packed webinar, we share key North American data and look at lessons learned from five+ years of tracking, including: 

• The impact on citizens of this prolonged period of crisis and adaptation
• Current attitudes towards key issues like the economy, health & wellness, environment & social issues, and AI
• Changes in sentiment compared to 2020 and the lasting impacts of the pandemic
• The 'K-shaped recovery' and nuances by generation and consumer profile
• The rise of the 'price first consumer' and the implications for brands and retailers
• The impact of recent tariffs and trade disputes on U.S. and Canadian consumers

This must-see comprehensive 'State-of-the Nation' update highlights what's top-of-mind for consumers today, and the implications for marketers as you continue to navigate an uncertain consumer environment. 

Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.

Speakers: 

• Naumi Haque, SVP, Ipsos Market Strategy & Understanding
• Lisa Bould, VP, Ipsos Market Strategy & Understanding