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Conservatives Lead as Best Party to Deal with Economic Issues
Affordability and the cost of living remain Canadians’ top concerns, with the Conservatives gaining an edge on key economic issues amid shifting national priorities
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Though Carney Still Leads in Dealing with Trump, Poilievre Gaining Momentum
Canadians still see Carney as the stronger leader to handle Trump, but Poilievre is gaining ground on economic resilience and national unity
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Insurance: A CX Late Bloomer’s Guide to Success
Read more about how Canadian insurers can win the hearts and wallets of their customers.
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CMA Marketing Week: Most Loved Brands
Please join us for the unveiling of Ipsos’ 2025 Most Loved Brands Study.
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Conservatives and Liberals Tied on Who's Best on #1 Issue: Affordability; Liberals Dominate on #2 Issue: Relationship with the US
Affordability a Key Battleground, While Liberals Hold Strong Advantage on US Relations
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Accessible Online Banking
Discover how brands can deepen customer relationships, drive referrals, and build positive public perception by addressing accessibility gaps in their digital experiences.
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Affordability, Healthcare, and Relationship with The Us Top-of-mind Issues Among Canadians
Rising US Tensions Push International Relations Higher on Canadians' Priority List
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Ipsos CSI Insurance 2024 Reveals Customer Satisfaction Growth and a Demand for Personalization
The industry's overall Net Promoter Score (NPS®) improved in 2024, indicating a heightened willingness to recommend insurers.
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Ipsos Reveals Canada's Most Influential Brands of 2024
Google, Amazon and Youtube round out the top 3 brands.
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Canadian, and then Some: Landmark Study Maps the Multicultural Reality of Canadian Identity. 84% of Canadians are comfortable expressing their cultural identity while still feeling Canadian.
For the majority of Canadians their Canadian identity coexists alongside their cultural identity – it’s not about one or the other.