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Marketers Take Note: Live TV the Main Course in Canadian Media Diet

Canadians Primarily Interact With Media by Watching, More than Reading, Listening, Gaming, Browsing or Social Networking

Workshops

Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.

Web Listening

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.

Mobile

Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.

Three in Ten (28%) Canadians Can't Confirm Canada's Confederation Year

Most Plan on Attending a Canada 150 Event as Many See it as One of Canada's Defining Moments

Poverty (43%) Most Thought by Canadians to Be the Cause of World Hunger

Six in Ten (59%) Believe That the Canadian Government Should Ensure Seed Access to Developing Countries; Two in Three Believe Canadian Government Funding to Support Small Family Farms (63%) and Individual Donations to Organizations (65%) Could Help Reduce World Hunger

Concern (79%, Up 12 Points) about Ebola Transmission to Canada Grows, But So Too Does Confidence in Precautions Taken to Prevent Spread to Canada (72%, Up 9 Points)

Most (84%) Canadians Believe a Doctor Should be Able to Assist Someone Who is Terminally Ill and Suffering Unbearably to End their Life

Most (67%) Canadians Have Taken Advantage of New Anti-Spam Legislation to Consent on Receiving Emails from Organizations

Average Canadian Aware of Legislation Consents to 55% of Organization Emails

When it Comes to Internet Privacy, Most Canadians say Individual Rights (59%) Trump the Needs of Society and Law Enforcement (22%)

Three in Five Aware of New Anti-Spam Legislation (62%), Believe It will be Effective at Reducing Spam (62%)