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What we lose when we only listen and don’t watch
“I simply don’t trust technology and online banking,” John, a policeman from New Jersey, told us during an ethnographic study Ipsos was conducting about online banking apps.
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Canada’s Most Influential Brands Share Insights
Hear directly from the CMOs of Canada’s most influential brands of 2018.
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Who influences the influencers?
Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.
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[WEBINAR] AI-Powered Trend Detection & Insights
Data is great, except for when there’s too much! Dispersed within that pool of data are insights that are incredibly valuable for brands if discovered and acted upon.
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Canadians Say Country’s Human Rights Record (39%) More Important than Potential Economic Benefit to Canada (34%) When Dealing with Foreign Countries
But Canadians Believe that our Leaders Place Economic Benefits Above Other Considerations in Foreign Relations
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Fatherhood can be a stressful and isolating experience – but maintaining close friendships can help
Ipsos was commissioned by Movember to undertake research with men in Canada, the UK, USA and Australia to investigate their social connections, with a specific emphasis on fatherhood and the impact of becoming a father.
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Mind the gap: Why what a brand promises and what it delivers matter
Learn more about the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
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No More Freedom 55? Six in Ten (58%) Canadians Believe that Many Will Delay Their Retirement so they Can Afford Health Care
Seven in Ten (70%) Worry That Without Immediate Action on Health Care Canadians are Going to Have to Pay Out of Pocket for Services in the Future
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SponsorshipX
Ipsos is delighted to be a part of SponsorshipX, an unique event that brings together top sponsorship and marketing professionals for an incredible conference filled with immersive and meaningful experiences.
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[EVENT] The State of Reputation in Canada: Today’s Context, Tomorrow’s Expectations
Please join Ipsos for an exclusive breakfast presentation about the state of reputation in Canada.