Influence doesn't happen by accident. Top companies invest in their brands and use their elevated position to model good corporate citizenship. For the past eight years Ipsos has been researching what makes brands influential, measuring Canada’s leading brands against five key drivers of influence: trustworthiness, engagement, leading edge, good corporate citizenship and a strong presence.
But don’t take our word for it. Hear what the CMOs from Canada’s biggest brands think.
Sabrina Geremia, Country Director, Google Canada
Garrick Tiplady, Managing Director, Facebook and Instagram Canada
Katia Houbiguian, CMO, Microsoft Canada
Brenda Woods, Vice President, Marketing, Visa Canada
Kirsten Evans, EVP Marketing, Walmart Canada
Axel Schwan, Global Chief Marketing Officer, Tim Hortons
Antoinette Benoit, CMO, McDonald's Canada
Lindsay Liptok, Head of Marketing, Uber Canada