Canada’s Most Influential Brands Share Insights

Hear directly from the CMOs of Canada’s most influential brands of 2018.

Influence doesn't happen by accident. Top companies invest in their brands and use their elevated position to model good corporate citizenship. For the past eight years Ipsos has been researching what makes brands influential, measuring Canada’s leading brands against five key drivers of influence: trustworthiness, engagement, leading edge, good corporate citizenship and a strong presence.

But don’t take our word for it. Hear what the CMOs from Canada’s biggest brands think.

Sabrina Geremia, Country Director, Google Canada

Garrick Tiplady, Managing Director, Facebook and Instagram Canada

Katia Houbiguian, CMO, Microsoft Canada

Brenda Woods, Vice President, Marketing, Visa Canada

Kirsten Evans, EVP Marketing, Walmart Canada

Axel Schwan, Global Chief Marketing Officer, Tim Hortons

Antoinette Benoit, CMO, McDonald's Canada

Lindsay Liptok, Head of Marketing, Uber Canada

Read more on The Most Influential Brands in Canada, 2018

Media & Brand communication