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[WEBINAR] Innovation Testing In Real Time: Demo & Case Studies
The crises under way in the U.S. – Covid, racial injustice, economic downturn, political uncertainty – have propelled massive changes in consumer behavior and the need for brands to rapidly redraw their innovation pipeline.
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Pearls of Wisdom: Principles of effective advertising
Revisit our presentation showcasing why some ads are simply more effective than others.
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Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19
A quarter of people globally say they’re spending more on electronics, books and movies.
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Brand Messaging in Times of Crisis
As we welcomed in 2020, no one could have predicted the tumultuous and historical days that lay ahead.
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Ipsos launches its new creative assessment solution – Creative|Spark on Ipsos.Digital Platform in more countries
Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative in more countries.
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The Path Forward Webinar Series
Revisit our broadcasts for timely insights to help inform your business recovery strategies.
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TV in a pandemic
Discover the results of a new study exploring Canadian’s TV viewing attitudes and behaviours.
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The Path Forward: Canada’s Creative Fightback
Revisit our broadcast to hear our panelists discuss do’s and don’ts for advertisers during this time of Covid and a return to ‘normal’.
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold
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Signals #4: Understanding the coronavirus crisis
This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.