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Canadian, and then Some: Landmark Study Maps the Multicultural Reality of Canadian Identity. 84% of Canadians are comfortable expressing their cultural identity while still feeling Canadian.
For the majority of Canadians their Canadian identity coexists alongside their cultural identity – it’s not about one or the other.
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Budget Constraints Keep Canadians Homebound This Holiday Season
Financial Strains Affect Holiday Travel Plans
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Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Pure Protein: Powering Up Beyond the Gym
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
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HISF-Ipsos Threat Index Finds Disinformation, Hacking Seen as Top Threats
Ipsos survey for the Halifax International Security Forum also finds natural disasters seen as fastest-growing threat over past decade
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2024 IG Financial Confidence Index: Canadians Settling into Stability But Remain Concerned About the Future
Economic stability emerges, but future anxieties linger.
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Keeping Beauty Real: Dove’s Commitment to Real Beauty
We evaluated this campaign using Ipsos’ best-in-class creative testing approach, Creative|Spark, which includes our Diversity, Equity, and Inclusion (DEI) and Social Power metrics. Here are the results.
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Trust is on the rise for many professions; influencers and politicians seen as least trusted
In the 2024 edition of the Ipsos Global Trustworthiness Index we find doctors and scientists are the more trusted professions.
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Ipsos again named as the world’s No. 1 Most Innovative Insights & Analytics Company in 2024 GRIT Top 50 Suppliers list
Ipsos’ win reflects a decades-long reputation for leading-edge research and rigor