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AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
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Two thirds of Canadians say the federal government’s mandate imposing that all new cars sold in the country must be electric by 2035 is unrealistic
Seven in ten Canadians are concerned about the negative impact on jobs of the roughly $150 billion in energy projects that have been cancelled due to regulatory delays and hurdles.
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Excuses, Excuses: Three in Four (75%) say their Friends Have Cancelled Plans on Them
Many Cancellers (48%) Admit to at least Partially Fabricating Excuses to Get out of Plans
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Canadians Need to Hit the Books! - Fewer than One in Five (18%) Canadians Score a Passing Grade in a Quiz About Their Country’s History
Many Lack Familiarity Regarding the Achievements of Famous Canadians
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Hybrid work model is unlocking the benefits of mentoring programs for women professionals but there is still an opportunity for businesses to drive development through mentorship
24% of Women Professionals Lack Access to Any Type of Formal Mentorship Program by their employers
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75% say governments should do more to recognize legacy of residential schools, rising to 86% among adults under 35
Over seven in ten (75%) say the government should do more to recognize the legacy of residential schools.
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British Columbians’ Views on Information Management in Public Bodies
Ipsos research conducted on behalf of the BC Freedom of Information and Privacy Association shows British Columbians’ views on information management in public bodies.
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Purpose over profit: the search for meaningful work driving small business aspirations
The majority (93%) of Canadian business owners and aspiring entrepreneurs cite meaningful work as the main incentive to run their own business, while over eight in ten (87%) are motivated by the prospect of making more money.