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Cost of living: Majority say cost of food, goods and services have increased since COVID-19 began
Groceries and household supplies, utility bills top list of higher cost items globally.
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Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.
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The Path Forward: Understanding Emerging Consumer Behaviours
Revisit our broadcast to hear more about the consumer behaviours that are likely to ‘stick’ as we emerge from isolation.
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Four in Five Canadians Will Not Shop at Stores Deemed “Unsafe”
A new study by Ipsos measures potential COVID related switching behaviours and long-term market opportunities
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Customer Needs in Times of Crisis
Lessons and challenges from the automotive sector highlight opportunities for all industries.
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Ipsos Update - June 2020
Welcome to June’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. It includes features on future scenario planning, customer experience, the emerging health and safety agenda, attitudes to work, and public opinion from New Zealand and Australia.
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Why Gen Z won’t be buying local during COVID-19
Generation Z, Canada’s youngest adult generation, appears to be rebelling against this narrative and instead blazing their own more globally minded trail.
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Reopen with Confidence: Ensuring Consumers Feel Safe in the 6-Foot Economy
Tips for how brands can get reopening right — and gain market share, charge a premium, and increase enterprise value.
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[WEBINAR] The Path Forward: Understanding Emerging Consumer Behaviours
Join Ipsos for our next Covid-19 The Path Forward complimentary webinar featuring a wide-range of insights to help inform your business recovery strategies – today we focus on techniques to better understand consumer behaviours as we emerge from isolation.
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Job losses stack up: COVID-19 to hit hourly workers, smaller businesses hardest, say experts
More than half of people in a global poll feel a ‘high threat’ to their job from the pandemic.