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Canadian Meal Kit Craze
Spawned by the ‘stir effect’ (the need to feed one’s family a home-cooked meal) together with the growing requirement for convenient, fresh/less processed and portioned options, Meal Kits usage has increased.
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Premier Wynne’s Budget Fails to Woo Ontario Voters as more Oppose (33%) than Support (25%) it, Four in Ten (42%) Less Likely to Vote Liberal as a Result
Most (80%) Agree Provincial Budget is Attempt to Buy their Vote.
Two in Three (65%) Disagree it Does Good Job of Balancing Spending with Fiscal Responsibility
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Get your share of the evening snack trend
Everyone enjoys an evening snack, especially Canadians 50 and older who are driving the trend.
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Perception are Not Reality: Things are NOT as Bad as they Seem
Ipsos’ Perils of Perception Survey Highlights How Wrong Canadians, Global Citizens are about Key Issues Facing their Country and World
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Public Perspectives: Sugar
Sugar has received a huge share of attention, potentially because (compared with other elements of the diet) it is a component which can be more easily targeted in what we consume.
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[EVENT] Thumbing Through the Noise
The consumption of content has fundamentally changed, and this raises difficult questions for marketers. Join Ipsos and other industry leading marketing, advertising and media colleagues to learn, share and discuss how to succeed in communicating effectively to your consumers.
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Consumption of Marijuana Likely to Increase in Canada with Many Saying They’ll Light Up After Legalization
Survey Suggests Some Canadians May Turn to Cannabis Instead of Alcohol or Tobacco
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More Canadian Millennials Serving as Designated Drivers; Doing so More Often
Survey Shows Social Media can Help Moderate Alcohol Consumption; Apps Make Planning Safe Ride Home Easier for Many
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Passive Simplicity: The Future for TV & Radio Audience Measurement
In this global point of view, we explore the future of audience measurement. What will the future look like in 2025?
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Who will win the Game of Snacks
Is your food or beverage snack product on the fastest growing or fastest declining list?