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Eight in Ten (83%) Canadians say 100th Anniversary of Battle of Vimy Ridge should be Key Celebration during Canada's 150th Birthday in 2017 (Up 9 Points since Last Year)
Only One in Ten (12%) can Identify Vimy Memorial from a Photo
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What Canadian Donors Want
Canadians looking for clear mission and evidence of impact; trust in the charitable sector is up; fewer donors giving, but amount of gifts is increasing; motivations for giving identify six Canadian donor types
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Capturing Cool in Western Canada
Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.
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Ipsos Appoints a New Leader in Canada
Rob Myers Named Country Manager as Gary Bennewies Moves to Global Chief Talent Officer
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.
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As House Resumes from Summer Break, Party Support Locked in Holding Pattern
Liberals (38%) Maintain 7-Point Lead over Conservatives (31%), NDP (23%), Bloc (5%) and Green (3%) Party Trail