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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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Thirty Percent of Canadians Report Being Registered on an Online Gambling Website
Market Heating Up Thanks to Changing Regulations in Ontario
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Progressive Conservatives (41%) Knocking on Door of Second Majority in Ontario
The Battle for Official Opposition is Tight Between the NDP (25%) and Liberals (24%)
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Canadians Looking for an Easier Vehicle Purchasing Experience
Interactions at the dealership a pain point with seven in ten saying they would prefer not to negotiate with commissioned salespeople
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Ipsos wins mystery shopping award for fourth year in a row
Ipsos is one of the winners of the 2022 MSPA Americas Shoppers’ Choice Awards
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Ipsos appoints Mark Polyak as President of Analytics, Ipsos North America
Polyak to accelerate Ipsos’ digital analytics transformation
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Canadians Back Behind the Wheel Planning Road Trips for 2022
Reconnecting with family and friends a draw for many
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Nearly 8 in 10 (79%) Young Canadians Believe Pandemic Created New Work Opportunities
Young Canadians Resilient in Face of Adversity, But Not Free of Mental Health Worries
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Canadians Believe Poilievre Has Edge over Rest of Conservative Field, but are Less Certain that they Want Him to Win
All Candidates Leave a Net Negative Impression with Canadians; Liberal Voters More Favourable to Charest than Conservative Voters
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CMAcx 2022
With the continued evolution of customer expectations, brands have both a unique challenge and an unprecedented opportunity to reimagine the customer experience as we transition into a more hybrid-focused world.